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We caught up with Sam McKenna, CEO and Founder of #samsales, in our Ask Me Anything webinar to get her take on a problem every seller has faced: the dreaded no decision.
You know the one-we’ve all had a deal stall out with a buyer who just… stays put. But why?
It's not you, it's overwhelm
“What we find that most of our buyers are struggling with right now is that they have six vendors that are all telling them the exact same thing of what they do.”
Think about it. If everyone in your space is saying the same thing-"we’re the fastest", "most scalable", "seamless integration" (you know the drill)-how is a buyer supposed to decide? They often don’t. They hit info overload, decision fatigue kicks in, and the easiest option wins: do nothing.
Your job is to make the decision easy
Buyers don’t need more buzzwords or sales jargon or ai nonsense. They just need clarity.
So what can you do?
✅ Be specific about how your solution solves their problem
✅ Build a genuine relationship with them not a saleys push
✅ Help them compare options by explaining what really sets you apart
✅ Show the path forward-what it looks like to actually work with you
Don’t just tell them you’re different. Prove it.
🎥 Watch the full clip here-and if you missed the full Ask Me Anything session.
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![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
