No one, and certainly not your prospects, are reading that seven-paragraph email. So we've put together this week's Good Sales Stuff newsletter with suggestions for what to do instead.
We need to talk about long email chains. The kind that start with one innocent “just following up” and spiral into a full-blown novel, oh and with 6 people cc’d so no one is replying.
📨 Long emails are where context goes to die. Where good deals stall... and where buyer attention goes ✨poof✨
Stop taking these bad shortcuts – they're only making the work longer.
❌ Copy & paste – absolutely not.
❌ Unpersonalised – a flat-out no.
❌ Surface-level personalisation – "Just saw your company raised investment" (it's giving ‘What do you want from me?’)
❌ Written by ChatGPT – we can tell..."Leverage", "cornerstone", the dreaded long dash...
If you're still replying with essays and multiple attachments and “see below for my previous response” – it’s time to stop.
There’s a better way. Please. 🙏
Let’s compare real quick:
Long email chains VS ✨Digital Sales Rooms ✨
Email chains:
❌ Buried threads
❌ “Who said what, when?” confusion
❌ Files lost in the abyss
❌ Zero engagement tracking
❌ No matter what you search you can never find the email.
✅ 90s nostalgia (if that’s your thing)
VS
A Digital Sales Room - (e.g. A trumpet Pod)
✅ One branded link with everything in it
✅ See who’s viewed what, and when - INSIGHTS
✅ Automatically creates an org chart
✅ Comment threads keep context clear
✅ Real-time updates, zero clutter
Buyers spend 95% of their time without you. When you’re not in the room, your Pod is. It’s your sales rep that doesn’t sleep, doesn’t forget the context, and doesn’t get lost in inbox hell.
Alas, no more attaching the deck again, no more “see my email below,” and definitely no more forwarding threads like it’s 2004.
📦 So what you should include in your follow-up Pod:
📌 A short recap video
📌 Key next steps
📌 Pricing and FAQs
📌 A message just for your champion
🎺 A clean, clickable, personalised Pod beats a messy inbox any day. Your buyer wants clarity – not ctrl+F searches for old PDFs.
For all things Digital Sales Rooms book a quick call with our awesome Account Executives:
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