At a glance:
Role: Account Executive
Company: Stripe
Use cases: Prospecting, deal management, post-sale
Key features: Pods, engagement notifications, Zoom integration
Outcome: Faster follow-ups, improved win rates, full deal visibility
Enterprise account executives don’t just sell, they orchestrate. Every deal involves multiple stakeholders, months of back-and-forth, and a constant flow of documents, recordings, and decisions that need to be tracked and shared. For Aoife Coburn, Enterprise Account Executive at Stripe, that reality was all too familiar.
Before trumpet, the glue holding deals together was email. And email, as any AE knows, is a terrible place to run a deal. Things get buried. New stakeholders miss context. Follow-ups turn into archaeology.
Trumpet changed that. This is how Aoife uses it every day.
Critical information was disappearing into inboxes
The bigger the deal, the messier it gets. New contacts enter mid-cycle. Proposals get forwarded. Call recordings sit in separate tools. And every time a new stakeholder joins, someone has to spend time getting them up to speed.
For Aoife, the core problem was fragmentation. There was no single place that held everything: the case studies, the proposals, the solution plans, the call recordings, the next steps. Without that, every handoff was friction, and friction costs deals.
There was also the question of intent. When a prospect says they’re going to loop in their CFO, are they? Traditional sales tools offer no visibility into that kind of signal. You’re left guessing.
One Pod for every stage of the deal.
After evaluating several tools, Stripe chose trumpet, with Aoife citing its ease of use and the quality of support from the Trumpet team in getting up and running quickly.
Trumpet is now woven into two distinct parts of her sales workflow: prospecting and deal management.
For prospecting, Aoife builds a tailored one-pager, a clean, focused Pod that gives each prospect the right information for their specific context, without the noise of a generic deck or a long email chain.
For active deals, the Pod becomes the deal room. Everything lives in one place:
- Case studies and product-specific content
- Next steps and solution plans
- Documents such as credit underwriting forms
- Call recordings synced directly via Zoom
- Proposals and any other supporting materials
As deals evolve and new stakeholders join, the Pod keeps everyone aligned. There’s no re-sending attachments. No digging through threads. New contacts simply open the Pod and get the full picture.
As Aoife explains;
“As additional stakeholders come into deals, they’ll have line of sight into everything we’ve spoken about previously. So I find it amazing.”
More visibility. Faster cycles. Better win rates
The impact has been felt across the full deal lifecycle.
Deal intelligence: Trumpet’s engagement notifications surface exactly who is viewing the Pod and when. That means when a prospect says they’re going to loop in someone from the C-suite, Aoife can see whether that’s actually happening, and reach out to the right people at the right moment.
Win rates: Keeping all deal information in a single, organised space has had a direct effect on outcomes. Deals are cleaner, follow-ups are faster, and nothing falls through the cracks.
Long cycle management: Enterprise deals don’t close overnight. Trumpet keeps months of context accessible and organised, so neither Aoife nor the prospect has to go hunting for what was agreed three calls ago.
Post-sale continuity: Once a customer goes live, the Pod doesn’t go dark. It becomes a reference point for onboarding, call recordings, product documentation, and anything else that keeps the relationship on track.
“In terms of win rates, it’s absolutely helping my deals close, and it acts as a space that users can go back to throughout the entire cycle and beyond.”
What Stripe AEs are saying
Aoife paints a picture of trumpet as a genuine workflow change, not just another sales tool:
“It gives us insight into whether they are interested or not, and then we can reach out to the relevant parties.”
That view is echoed by other Account Executives at Stripe who use trumpet. From a separate review:
“I use trumpet to condense information into a single shareable platform, replacing lengthy emails. It’s clean, clear, and concise, enabling easy updates and communication. Once I’ve built my first trumpet Pod, I can very quickly and easily replicate it.”
The combination of deal-room functionality, buyer engagement signals, and dead-simple replication makes trumpet a tool AEs actually use, rather than one that sits in the stack.
The right tool for complex, multi-stakeholder sales
For Account Executives running long deal cycles across multiple buyers, trumpet removes the noise. It replaces fragmented email threads with a single, living workspace that stays useful from first outreach to post-sale onboarding.
The result is not just better organisation. It’s better deals. Clearer signals. Fewer surprises. And a workspace that works as hard as the people using it.
If you’re an AE managing a heavy pipeline, trumpet is built for exactly this.
Want to see what trumpet can do for your revenue team? Book a demo →
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