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Prompting isn't a skill reserved for AI experts - it’s just a smarter way to ask better questions. Here’s how to get comfortable with it.
With AI adoption, there’s a surprising blocker and no, it’s not the tech itself. It’s prompting.
According to Rory Sadler, CEO of trumpet, the hesitation to use AI tools often comes down to fear of saying the “wrong thing” to the tool.
“I actually think one of the biggest blockers at the moment is prompting. We all hear the word ‘prompt’, but does everyone really understand what prompting means?”
Here’s the thing – it doesn’t need to be formal. Rory compares it to texting a mate on WhatsApp.
“I was literally talking to this thing - I was talking to audio GPT asking for advice about a deal. And it was like, okay cool. I’m just texting a friend. It started to feel a lot more comfortable and a lot less like, ‘where do we start?’”
That mental shift is huge. When you treat generative AI as a casual, low-stakes conversation, rather than a high-pressure coding session - it becomes a far more useful sales enablement tool.
It’s about augmenting your workflow, not replacing your job. And in practical terms, it can help unblock deal strategy, rewrite your outreach, or even run internal playbooks faster than ever.
The best prompt are simple. “What should I ask a CFO in a demo?” or “Write a short follow-up for a prospect who’s gone quiet.”
So next time you feel stuck staring at the blinking cursor, try thinking of your GPT like a mate you’d ping for advice.
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