Trumpet is the intelligent workspace that sits on top of your GTM stack, uniting enablement, collaboration, and intelligence into one connected flow.
Defining the next era of Revenue Enablement
The Old World: Fragmented, blind, and reactive
Revenue teams were promised efficiency but got chaos.
Sales ran decks. CS lived in spreadsheets. Ops fought CRMs.
Information scattered, signals were missed, and buyer engagement disappeared into inboxes.
“Enablement” became a content vault.
“Intelligence” became a dashboard.
Neither helped teams work together, or move deals faster.
The result: buyers are lost, teams lose visibility, and forecasts rely on guesswork. Sales Enablement and Revenue Intelligence is broken.
The Shift: Enablement → Intelligence → Collaboration → Orchestration
AI unlocked visibility, but visibility alone isn’t victory.
Teams don’t need more dashboards; they need coordination and smarter enablement.
The next phase combines AI-powered enablement with real-time collaboration: Content that organises itself, learns from every buyer interaction, and appears exactly when a rep or customer needs it. Every signal becomes insight. Every insight drives action.
This is Intelligent Revenue Collaboration - the evolution of Enablement and Intelligence into one connected workspace.
The Category: Intelligent Revenue Collaboration
Intelligent Revenue Collaboration is the evolution of Sales Enablement, Revenue Enablement and Intelligence into a single AI-powered workspace that unites content, context, and collaboration.
Built on 3 principles:
- Collaboration unifies enablement and intelligence.
Enablement and insights are only powerful when shared - collaboration is what turns knowledge into motion. - Every buyer interaction is a revenue signal.
Each click, view, and comment reveals intent. Trumpet captures these signals and transforms them into guidance. - AI should empower, not replace, human interaction
Trumpet’s AI amplifies judgment, anchors best practices, and perfects timing, freeing people to sell and build relationships, not chase data.
The new world: trumpet
Trumpet unites enablement, collaboration, and intelligence into one AI-powered workspace where deals move faster and customer relationships last longer.
A connected workspace that sits on top of your GTM stack, uniting tools, teams, and buyer interactions into one intelligent flow.
This layer unifies every part of the revenue journey - from outbound to onboarding and renewal, into one shared workspace for sellers, success managers, and buyers.
Trumpet is the layer that enables this Intelligent Revenue Collaboration.
How it works
Smart Enablement - trumpet CMS automatically organises and surfaces the content that wins deals for each stage and persona.
Why it matters: Reps stop hunting for content, ramp faster, and spend more time selling.
Unified Collaboration - Pods bring every buyer, seller, and asset together in one interactive space.
Why it matters: No more scattered threads or lost context, everyone works from a single source of truth.
Actionable Intelligence - AI turns every buyer engagement signal into deal health, intent, and next-step guidance.
Why it matters: You see which deals are heating up or stalling and know exactly where and how to focus your team.
Connected Tech Stack - Deep integrations make trumpet the customer-facing layer of your GTM stack.
Why it matters: It connects data, tools, and teams - no extra logins, no silos, just one flow from lead to renewal.
The result: A unified layer where teams, content, and intelligence finally work as one.
The Promise
Trumpet helps revenue teams:
- Provide an experience buyers and customers love.
- See what matters in real time.
- Act faster with AI-guided insights and content recommendations.
- Stay in sync with buyers/customers across Sales, CS & Account Management
The result: Faster cycles, higher win rates, less churn and stronger relationships.
The Future
Revenue tech is converging. The winners will unite enablement, collaboration, and intelligence. Trumpet isn’t just another tool, it’s the connective layer that makes the entire GTM engine collaborative and intelligent.
FAQs
What is Intelligent Revenue Collaboration?
Intelligent Revenue Collaboration is the evolution of sales enablement and revenue intelligence into a single AI-powered workspace. It combines content, buyer signals, and real-time collaboration so revenue teams can coordinate actions, prioritise the right deals, and move faster with clarity instead of guesswork.
How is trumpet different from sales enablement or revenue intelligence tools?
Traditional sales enablement focuses on content, while revenue intelligence focuses on dashboards and reporting. Trumpet unifies both with collaboration, turning buyer engagement into actionable guidance inside shared Pods so sellers, CS teams, and buyers work from the same context.
Where does trumpet sit in the GTM tech stack?
Trumpet sits on top of the GTM stack as the customer-facing collaboration layer. It connects tools like CRM, enablement, and conversation intelligence into one workspace, bringing outbound, deal execution, onboarding, and renewal into a single, connected flow.
![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
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