Trending articles

The best sales communities to join in 2026

Rory Sadler

•

14 Oct 2026

The best sales communities to join in 2026

The best sales communities to join in 2026, from free Slack groups to paid leadership networks, with cost, platform and who each one suits.

On-demand webinar · With Saad Khan, Head of GTM Engineering at trumpet

Buyer signals: How to spot intent before your competitors do

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Sales

The best customer success communities to join in 2026
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14 Oct 26

The best customer success communities to join in 2026

Customer Success Collective, Gain Grow Retain, Pavilion and more: the best customer success communities to join in 2026, with cost and who each suits.

The best sales communities to join in 2026
Rory Sadler
•
14 Oct 26

The best sales communities to join in 2026

RevGenius, Pavilion, RevOps Co-op and more: the best sales communities to join in 2026, with cost, platform and who each one is for. Checked October 2026.

High ticket sales explained: strategies and examples for 2026
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13 Oct 26

High ticket sales explained: strategies and examples for 2026

A guide to high ticket sales: how they differ from transactional sales, five strategies that close them, a step-by-step process and real B2B examples.

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Industry Reports

The definitive guide to
Buyer Enablement

Learn how top-performing GTM teams are simplifying buying journeys, shortening sales cycles, and winning more deals.

Download the report

50+

tactics to close deals faster

60+

tools to make your tech stack ‘buyer-centric’

34

pages of insight-packed content

11

sales leaders on 2025 trends

trumpet Insights

What actually closes B2B deals in 2026: a data-backed sales cycle benchmark
Charlotte Platts
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09 Oct 2026

What actually closes B2B deals in 2026: a data-backed sales cycle benchmark

What predicts a B2B deal closing in 2026? Trumpet data on stakeholders, Mutual Action Plans, sharing, personalisation, content timing and engagement.

The definitive guide to buyer enablement in 2026: what it is, why it's rising, and how to do it well
Charlotte Platts
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14 Aug 2026

The definitive guide to buyer enablement in 2026: what it is, why it's rising, and how to do it well

The definitive reference for buyer enablement in 2026. Drawn from trumpet's analysis of over 1 million Digital Sales Rooms and practitioner insights from senior enablement leaders at Unit4, Zoopla, Cognism, and others.

The async sales playbook: how modern revenue teams close deals between meetings
Charlotte Platts
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12 Aug 2026

The async sales playbook: how modern revenue teams close deals between meetings

The definitive guide to async selling as an operating model, drawn from trumpet's work with 1,000 revenue teams and practitioner insights from Gong, Rubrik, and Cognism.

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Buyer Enablement

What is a Digital Sales Room? The complete guide for 2026
Rory Sadler
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15 Oct 2026

What is a Digital Sales Room? The complete guide for 2026

Everything you need to know about Digital Sales Rooms: what they are, how they work, what goes in one, and how to choose and use one well in 2026.

Digital Sales Room Templates: what to include at every deal stage in 2026
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12 Oct 2026

Digital Sales Room Templates: what to include at every deal stage in 2026

Digital Sales Room Templates for every deal stage: what to include in outreach, follow-up, proposal, onboarding and renewal Pods, and how AI builds them.

Best Buyer Engagement Platforms for B2B Deals
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05 Oct 2026

Best Buyer Engagement Platforms for B2B Deals

Learn what to look for in a B2B buyer engagement platform, from stakeholder activity and content signals to shared plans and deal context.

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Guides

Creating Mutual Action Plans that actually work
Rory Sadler
•
01 Jul 2025

Creating Mutual Action Plans that actually work

Collaborate like a pro using a mutual action plan with your buyers to stay on the same page and achieve mutual success!

Essential templates for effective customer onboarding
Rory Sadler
•
11 Dec 2024

Essential templates for effective customer onboarding

Securing a new customer is only the first step. Tick off the items on our customer onboarding checklist to ensure you develop an excellent customer relationship.

Digital Sales Rooms vs PDFs
Rory Sadler
•
17 Nov 2024

Digital Sales Rooms vs PDFs

Discover why top sales teams are using digital sales rooms instead of PDFs.

View all
Industry Reports

The definitive guide to
Buyer Enablement

Learn how top-performing GTM teams are simplifying buying journeys, shortening sales cycles, and winning more deals.

Download the report

50+

tactics to close deals faster

60+

tools to make your tech stack ‘buyer-centric’

34

pages of insight-packed content

11

sales leaders on 2025 trends

Videos

Magic Moments with Helena: Cut post-call follow-up time with trumpet Copilot
Alex Wood
•
10 Sep 2026

Magic Moments with Helena: Cut post-call follow-up time with trumpet Copilot

Helena Clisby, Senior Account Executive at trumpet, shows how she uses trumpet Copilot to reduce her post-call follow-up time by 15 minutes per prospect.

Magic Moments with Liv: Create interactive proposals with trumpet Canvas
Alex Wood
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04 Sep 2026

Magic Moments with Liv: Create interactive proposals with trumpet Canvas

In this episode of Magic Moments, Liv, Founding Account Executive at trumpet, shows how she uses trumpet Copilot and Canvas to create an interactive proposal directly inside a buyer's Pod. Instead of relying on a static PDF, buyers can explore pricing options, interact with ROI calculations and navigate the information that's relevant to them. For the seller, those interactions provide useful engagement signals that can help inform the next conversation.

Magic Moments with Luke: Create interactive pricing with trumpet Canvas
Alex Wood
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20 Aug 2026

Magic Moments with Luke: Create interactive pricing with trumpet Canvas

In this Magic Moments episode, trumpet Account Executive Luke demonstrates how he uses Canvas to build an interactive pricing configurator inside a Pod. By prompting Copilot with what he wants to create, Luke can give prospects the ability to explore licence tiers, seat numbers, billing frequencies and pricing scenarios themselves, reducing the need for repeated static pricing documents.

View all

Marketing

Uniting Sales and Marketing: The Secret Ingredient for Business Success
Rory Sadler
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October 13, 2023

Uniting Sales and Marketing: The Secret Ingredient for Business Success

Explore strategies, insights, and the secret ingredient that harmonizes these two vital departments for unparalleled growth and results.

Marketing
Surviving the summer slump and keep your sales sizzling
Lorna Wright
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August 19, 2024

Surviving the summer slump and keep your sales sizzling

Ah, summer. The season of BBQs, beach holidays, and... slower sales. Clients and co-workers are away soaking up the sun, which often means a slower sales pace. This Good Sales Stuff newsletter includes some key tips to keep your momentum going.

Marketing
From "No way" to "OK!": Persuading your manager to get that must-have tech
Lorna Wright
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July 25, 2024

From "No way" to "OK!": Persuading your manager to get that must-have tech

You've found this amazing software that’s going to make your work life easier but, how are you going to make a case for this piece of tech you need?

Marketing

Newsletter

THE BIGGEST LAUNCH OF 2026
Lorna Wright
•
23 Jul 2026

THE BIGGEST LAUNCH OF 2026

OH THIS IS BIG.

Renewal is not a date. It's a feeling.
Lorna Wright
•
09 Jul 2026

Renewal is not a date. It's a feeling.

The best Customer Success teams know renewals aren't won in month twelve. Discover why healthy accounts leave clues, how to spot early warning signs, and how to build stronger customer relationships all year round.

Good Sales Stuff: What happens after the signature?
Lorna Wright
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16 Apr 2026

Good Sales Stuff: What happens after the signature?

The deal’s signed, but the work’s just starting. This week's Good Sales Stuff breaks down how Sales and CS can master the handover, keep momentum alive and stop every customer handoff feeling like Groundhog Day.

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Thought Leadership

What is an Intelligent GTM Layer and why revenue teams need one
Alex Wood
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23 Dec 2025

What is an Intelligent GTM Layer and why revenue teams need one

Modern revenue teams do not need another system of record. They need a connective layer that coordinates people, tools, and signals across the entire go to market motion.

What the future of revenue teams will look like in the next five years
Alex Wood
•
22 Dec 2025

What the future of revenue teams will look like in the next five years

The revenue teams that win will not add more tools. They will work in flow, with shared context, coordinated action, and AI that supports human judgment.

What sales leaders need to know to win in 2026
Rory Sadler
•
15 Nov 2024

What sales leaders need to know to win in 2026

As we edge closer to 2026, the sales landscape continues to evolve at an accelerated pace. This evolution brings with it both significant challenges and opportunities. Sales leaders must adapt, leveraging new technologies and refined strategies to stay ahead of the competition.

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Customer Stories

How Personio increased win rates by 23% with trumpet
Charlotte Platts
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July 30, 2026

How Personio increased win rates by 23% with trumpet

How Personio deployed trumpet as their GTM backbone across sales, CS, and account management, driving a 23% higher close rate, 57% higher deal value, and 40% Pod adoption across all opportunities.

Customer Spotlight
How Brevo used trumpet's MCP server to prove marketing's impact on pipeline
Charlotte Platts
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July 29, 2026

How Brevo used trumpet's MCP server to prove marketing's impact on pipeline

How Brevo's Customer Marketing Director used trumpet's MCP server alongside Claude to build a marketing attribution system that connects Pod engagement, CRM outcomes, and content performance in one weekly view.

Customer Spotlight
This is how Aptitude8 are managing enterprise sales cycles with trumpet
Amy Davis
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March 20, 2026

This is how Aptitude8 are managing enterprise sales cycles with trumpet

See how Aptitude8 manages complex deals with trumpet: One workspace, full visibility, smoother handoffs.

Customer Spotlight

The Sales Soundcheck Podcast

Insights from HubSpot’s Daphne Costa Lopes - Turning Customer Success into a Revenue Engine
Rory Sadler
•
August 22, 2025

Insights from HubSpot’s Daphne Costa Lopes - Turning Customer Success into a Revenue Engine

Turning Customer Success into a Revenue Engine – with HubSpot’s Daphne Costa Lopes In our latest GTM Insider episode, Daphne Costa Lopes shares how blending digital enablement with high-touch strategy can scale engagement, reduce churn, and turn CS into a core growth driver.

The Sales Soundcheck Podcast
‍Understanding Asynchronous selling in sales
Rory Sadler
•
March 27, 2025

‍Understanding Asynchronous selling in sales

Catching up with Koen Stam, Head of Benelux at Personio to understand Asynchronous selling.

The Sales Soundcheck Podcast
PLG vs PLS: Choosing the Right GTM Strategy for your company
GTM Insider Podcast
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June 27, 2024

PLG vs PLS: Choosing the Right GTM Strategy for your company

Explore product-led growth and sales with Sandy Mangat of Pocus on the GTM Insider Podcast. Learn how product specifics shape your strategy and how AI is revolutionizing the field.

The Sales Soundcheck Podcast

Trumpet HQ

Introducing Accounts View: One home for every customer relationship
•
October 8, 2026

Introducing Accounts View: One home for every customer relationship

Meet Accounts View: bring every Pod, stakeholder, file and key account detail together for a clearer view of the whole customer relationship.

trumpet HQ
Five quarters at the top: trumpet's G2 Fall 2026 results
Alex Wood
•
September 3, 2026

Five quarters at the top: trumpet's G2 Fall 2026 results

Trumpet has been named the #1 Digital Sales Room globally for the fifth consecutive quarter in G2’s Fall 2026 Reports, earning 82 badges.

trumpet HQ
Canvas: vibe-code anything your deal needs
Amy Davis
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August 25, 2026

Canvas: vibe-code anything your deal needs

Canvas is the vibe-coding Widget builder inside trumpet Copilot. Describe what you need in plain language and turn it into an interactive, branded Widget inside your Pod, from ROI calculators and pricing displays to onboarding plans.

trumpet HQ