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In our recent webinar - 47% Win Rates and the Future of Buyer Enablement: Insights from trumpet & Personio, two industry leaders shared how sales teams can turn collaboration into their competitive edge.
- Ollie Sharpe, CRO at trumpet: Former LinkedIn and Salesloft leader, now driving a new era of buyer enablement.
- Koen Stam, Director International at Personio: Scaling Personio’s global growth, and author of the Human and AI GTM OS Substack.
Ollie explained that sales today isn’t a battle of “who wins.” Instead, it’s about being a partner who guides buyers through their process and helps them make the right decision.
The research backs it up:
- CEB found that more than half of buyers choose vendors based on the buying experience itself.
- HubSpot shows that collaborative planning can increase close rates by 30%.
That’s why Mutual Action Plans are becoming central to modern sales - aligning buyer and seller on shared steps and building deal confidence on both sides.
👉 You can watch the full webinar and read our recap blog here.
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![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
