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Many buyers are making complex software decisions for the very first time. That inexperience can create hesitation, stall progress, and even derail deals.
As Koen Stam, Director International at Personio, explained in our recent webinar 47% Win Rates and the Future of Buyer Enablement:
“Still the majority of the buyers today don’t have prior experience of buying at all, or they have never bought that category software. Or they’ve never bought software inside their current company they’re working for, and that’s dangerous. Your experience and your mutual action plan give them the trust to bring that message forward.”
Mutual Action Plans provide more than structure:
- They give inexperienced buyers confidence and clarity
- They create visibility for sellers and managers
- They equip champions to make a stronger internal case
Together with Ollie Sharpe, CRO at trumpet, Koen shared how MAPs transform uncertainty into trust, helping both sides of the table win.
👉 Watch the full webinar or read our recap blog here.
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![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
