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Personalisation is the difference between winning and losing.
As trumpet CRO Ollie Sharpe explained in our recent webinar 47% Win Rates and the Future of Buyer Enablement:
“According to Forrester, personalised persona specific content leads to 20% higher win rate and 30% faster sales cycle.”
The data is clear:
- 73% of buyers expect a tailored experience from the very first contact
- Three-quarters of B2B buyers rank relevant content at each stage as the top purchase driver
- Dumping all content upfront slows deals instead of building confidence
Together with Koen Stam, Director International at Personio, Ollie explored how tailoring content to personas and drip-feeding it through the sales cycle creates momentum, trust and better results. This was just one of the themes covered in the session. The pair also discussed how Mutual Action Plans bring deal clarity, why async selling has become essential, and how sales teams with buyer stakeholders leads to higher win rates.
👉 Watch the full webinar or read the recap blog here.
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![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
