Key takeaways

• Revenue intelligence means using buyer engagement data to make smarter sales decisions
  
  
• Trumpet provides real-time insights into how buyers interact with your Pods
  
  
• Buyer signals reveal deal health, urgency, and decision-maker behaviour
  
  
• Teams can use this data to time follow-ups, prioritise deals, and multithread earlier
  
  
• The result is faster closes, fewer surprises, and more accurate forecasting
  
  

What is revenue intelligence in sales?

It is insight into which deals are worth your time, and why.

Traditional pipeline reviews are based on gut feel or incomplete CRM notes. But smart revenue teams are moving towards data-led selling, using tools like Trumpet to track actual buyer behaviour.

With trumpet’s revenue intelligence tools, sellers can see:

• Who has viewed the Digital Sales Room (Pod)
  
  
• Which stakeholders are engaged
  
  
• What content they are spending time on
  
  
• Which assets are being shared
  
  
• How long they spend on each section
  
  
• What actions are being taken (downloads, video views, etc.)
  
  

This is not just activity tracking. It is visibility into buying intent.

Objection: We already track email opens and CRM stages.

That is surface-level data. What you really need is signal data.

Trumpet shows you whether the CFO actually read your proposal, which decision-maker has gone cold, and what part of your pitch is getting attention.

This kind of insight helps you:

• Know when to follow up
  
  
• Identify internal blockers
  
  
• Forecast more accurately
  
  
• Focus on deals with real momentum
  
  

Educate: Revenue intelligence removes the guesswork from selling.

Your pipeline becomes more than a list of names. It becomes a clear picture of buyer engagement and deal health.

How does trumpet show buyer signals in action?

Answer: Trumpet tracks activity inside every Pod, in real time.

Once you share a Pod with a prospect, Trumpet begins collecting buyer signals.

These include:

• Viewer identity: Know which stakeholders have accessed the Pod
  
  
• Engagement depth: See which files or sections they spent the most time on
  
  
• Click paths: Understand how buyers navigate your content
  
  
• Video watch data: Find out if they watched your demo or dropped off
  
  
• Activity timestamps: Know exactly when actions are taken
  
  

It is all presented in a clear dashboard and can be synced to your CRM or shared in Slack notifications.

Objection: That sounds complicated to manage.

It is not. Trumpet’s revenue intelligence is designed to be automatic and easy to use.

Once a Pod is shared, insights start coming in straight away. You can view summary dashboards or dig into session-by-session behaviour. There is no extra admin or setup needed.

Educate: More signals mean more opportunities to sell effectively.

Imagine knowing your champion just viewed your pricing proposal at 7.30am. Or that the legal doc was opened but not downloaded. That level of visibility means you follow up with precision, not guesswork.

What do these insights actually tell us about buyer behaviour?

Answer: They tell us who is serious, who is stuck, and who is missing.

Most B2B deals involve multiple people. Trumpet helps you understand how each one is engaging.

For example:

• If the economic buyer has not viewed the Pod, you may need to multithread
  
  
• If the technical stakeholder is clicking your integration docs, it is a positive sign
  
  
• If a proposal has been opened multiple times by the same viewer, it shows urgency
  
  
• If a Pod is shared widely across the company, the deal is likely moving forward
  
  

These are not just metrics. They are buyer signals that guide your strategy.

Objection: What if I get too much data to act on?

Trumpet shows you the signals that matter, not vanity metrics.

You get:

• Prioritised engagement scores
  
  
• Insights surfaced inside your CRM
  
  
• Alerts on key activity changes
  
  
• Widgets for team-level reporting
  
  

It is not about more data. It is about clearer direction.

Educate: Engagement trends help you coach teams, not just deals.

Leaders can use these insights to identify coaching moments, spot stalled deals early and reinforce what good looks like in the sales process.

Can these insights help post-sale teams too?

Answer: Yes. Customer Success and onboarding teams can benefit just as much.

Trumpet’s signals continue after the deal is won. CS teams can track:

• If onboarding Pods are being viewed
  
  
• Which resources are being used
  
  
• If training videos are being watched
  
  
• Which stakeholders are still active
  
  

This helps identify disengagement before it turns into churn, and supports more proactive support and expansion conversations.

Trumpet’s revenue intelligence features

• Buyer signal tracking across every Pod
  
  
• Viewer-level insights with timestamps
  
  
• Heat maps and engagement breakdowns
  
  
• Stakeholder identity and sharing behaviour
  
  
• Proposal, video and file analytics
  
  
• Automated Slack alerts
  
  
• CRM syncing for real-time updates
  
  
• Sales coaching and forecasting dashboards
  
  

FAQ’s

What is revenue intelligence?
It is data about how buyers actually engage with your sales content, used to improve deal outcomes and forecasting.

What kind of buyer signals does trumpet provide?
Signals include content views, video watch time, stakeholder identities, download activity, time spent and much more.

Is this useful for CS teams or just sales?
Both. CS teams use it to track onboarding engagement, flag risks early and support proactive conversations.

Can this integrate with my CRM?
Yes. Trumpet integrates with tools like HubSpot, Salesforce and others to surface signals directly in your workflows.

How do these insights help with coaching?
Leaders can use the data to identify top-performing content, deal patterns and opportunities for rep enablement.

Final thoughts

You cannot manage what you cannot see. With Trumpet’s revenue intelligence and buyer signals, you move from guesswork to grounded strategy.

Understand who is engaged, what is working, and when to act - all in one place.