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Key takeaways
trumpet and Consensus have joined forces. This partnership combines demo automation with Digital Sales Rooms, empowering sellers to deliver interactive, data-driven, and personalised buyer journeys that shorten sales cycles, increase win rates, and keep every stakeholder in tune - from demo to deal close.
Why have trumpet and Consensus partnered up?
Today’s B2B buying process is complex, multiple stakeholders, long decision cycles, and scattered tools make it harder than ever for sales teams to keep deals moving.
Both trumpet and Consensus share the same mission: to make buying simpler, smarter, and more human.
Consensus is the world’s leading Demo Automation Platform, trusted by brands like Salesforce, Oracle, and Autodesk.
trumpet is the fastest-growing Digital Sales Room platform, helping revenue teams centralise, personalise, and track every stage of the buyer journey.
By combining these forces, we’re giving sellers a seamless way to connect product demos, proposals, and buyer engagement - all in one place.
Nick Telson-Sillett, Co-founder of trumpet:
"This partnership represents a major step forward in streamlining the sales and onboarding process. By integrating with Consensus, we're giving sellers and success managers the tools they need to create a truly compelling and interactive buyer journey, right from the initial demo all the way to close and onboarding."
What does this partnership mean for sellers?
This partnership brings together Consensus’s Demo Automation and trumpet’s Digital Sales Room technology to create a connected, insight-driven workflow.
Here’s what that looks like in practice:
- Automate demo creation and delivery
Build and personalise product demos in Consensus, then deliver them inside your trumpet Pod, a single, branded workspace shared with your buyer. - Track and analyse engagement
Combine Consensus’s Demolytics with trumpet’s buyer engagement data to understand exactly how prospects interact with your content.
You’ll see which demos they watch, which pages they revisit, and who’s sharing them internally. - Personalise every step of the journey
Create interactive, tailored demos in Consensus and present them alongside proposals, timelines, and contracts in trumpet.
This makes for a unified, frictionless experience for your buyer from first impression to signature.
Adam Freeman, SVP of Ecosystem and Partnerships at Consensus:
"By combining our strengths, we will enable sellers to deliver more engaging and personalized demos powered by Consensus, that are delivered via trumpet’s digital sales room. We are going to drive faster conversion of sales opportunities. This is an exciting evolution in the buying experience."
Why it matters for buyers
The buyer journey shouldn’t feel like a maze of disconnected emails, attachments, and links.
- Buyers get access to demos, content, and proposals in one place.
- Stakeholders can engage asynchronously, review content, and make decisions faster.
- Sales teams get visibility into who’s engaged, where interest is strongest, and where to focus next.
It removes friction on both sides, helping buyers buy and sellers sell.
How the integration works
The Consensus + trumpet integration is live and available to all customers.
Here’s what you can do:
- Embed personalised Consensus demos directly inside your trumpet Pod.
- Track demo performance and buyer engagement in real time.
- Sync insights across your CRM and collaboration tools.
It’s a truly connected experience for every stage of the deal.
What’s next?
This partnership marks a major step toward the future of buyer enablement.
Doug Johnson, CEO of Consensus:
“By combining our strengths, we’re helping sellers deliver more effective demos and an elevated buyer experience that ultimately drives more revenue.”
For more information on the integration, visit the Consensus x trumpet partnership page.
About Consensus
Consensus is leading the world into a new era of demo automation. Their Demo Automation Platform focuses on getting B2B buyers the content they need when they need it. Revenue teams multiply their team’s impact by sending demos on demand and using unique insights on those buyers to align stakeholders and accelerate buying consensus. The results are faster close times, larger deals, and higher close rates.
About trumpet
trumpet is the leading Digital Sales Room and buyer enablement platform. Collaborate with your buyers in one centralised and trackable digital space, from first call to deal close, and beyond. Build consistency, control, and confidence in your own sales cycle, whilst offering prospects and customers an out-the-box 7-star buyer experience which leads to faster deals and more revenue. Trusted by over 15,000 users globally and revenue leaders such as HubSpot, Gong, Cognism and Personio as well as ranked by G2 as the fastest trending sales tool in the world.
Final thoughts
The future of sales is connected. Together, Consensus and trumpet are giving teams the power to deliver seamless, data-driven, and buyer-first experiences.
Fewer tools.
Faster workflow.
Better deals.
This is the new standard for modern revenue teams.
![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
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