We’re back. Your weekly dose of Good Sales Stuff.
Email was never designed to run a deal. Yet here some of you still are.
It starts innocently enough. A quick follow-up, a couple of next steps, maybe a deck attached. It feels clean, professional. You feel good about it.
Then three weeks later you’re staring at a thread with 34 replies, six people CC’d who’ve never spoken to each other, and a subject line that still says: Re: Re: Re: Re: Intro call follow up
So here's 9 relatable reasons why email is out and Digital Sales Rooms are in.
1. The thread no one can follow
What started as one email.
It is now a 107-message chain with three separate conversations happening simultaneously, two of which are no longer relevant.
Someone replies to an old message. Someone else forwards part of it.
CHAOS. You don't deserve this.
2. The outdated PDF situation
Someone on their side is still working from the deck you sent in week one.
Not the updated one. No, no, not the one with the correct pricing.
The first one… with the typo on slide 4.
3. “Can you resend everything from the start?”
A new stakeholder joins.
They can’t see the previous thread.
You now spend 40 minutes writing a catch-up email that still doesn’t capture what actually happened on that call two weeks ago.
(The deal resets, quietly).
4. CC’ing 15 people
At some point, someone decides to “loop everyone in.”
Half of them don’t know why they’re there. One of them asks a question that was answered three emails ago.
Gary replies.
5. Reply vs reply all (we’ve all done it)
You meant to reply all.
Three people are now missing critical context.
6. Does Outlook search even work?!
You’re trying to find the email where the VP mentioned the go-live date.
You type their name. Outlook gives you 847 results.
None of them are right.
You scroll. You keep scrolling..
7. “Final_file_THIS_ONE_v7”
Nobody knows which version is current.
Your champion presents version 4 to the board.
It has the wrong numbers...
8. Sent without the attachment
The email was strong. Confident, even.
The attachment was… not included.
Someone replies “attached?”
You consider a career change.
9. “Thanks for your massage”
“I’ll update you shorty” also wasn’t the tone you were going for.
You have zero visibility
You don’t know if they opened it. You don’t know if they shared it. You don’t know if the CFO has seen it.
You’re just hoping… refreshing… and sending “just circling back"
So what actually works better?
It's not more emails...
There's a better way to run a deal.
Cough cough. Spoiler alert - it's us.
The best teams don’t send information around, they create one place where the deal lives.
✨They create a trumpet Pod.✨
A Pod that looks incredible (and only takes minutes)?!
SAY NO MORE. (But we're going to).
Drop in your prospect’s URL and the Pod is instantly branded.
It looks like it was built for them, because it was.
One place for everything
OH and we mean everything.
Videos, demos, onboarding, proposals, chat, e-sign, forms, Mutual Action Plans. The list goes on.
Coach Casey AI: your in-deal coach
Casey gives you a live view of what’s happening in your deals and what to do next.
No more guessing.
Signals you can actually use
See who viewed what, when, and for how long.
Know when new stakeholders appear.
Follow up based on real behaviour, not gut feeling.
Email was built to send messages.
Deals need something else.
Shared context, with clear next steps. Visibility across everyone involved.
When everything lives in one place, the deal stops feeling messy… and starts moving properly.
That’s Good Sales Stuff.
See you next week.
P.S. Did you see the news?
This Spring, trumpet 🎺 was ranked #1 (for the fourth quarter in a row) across 40 G2 reports.
These rankings come from verified reviews by real revenue teams, so it’s not our story, it’s what our customers are saying.
Highlights include:
- #1 Digital Sales Room globally
- #1 Trending Digital Sales Room globally
- #1 across EMEA, Europe and the UK
- #1 for Enterprise and Mid-Market
- #1 for Enterprise Relationship and Results
- #1 Trending Sales Enablement Tool globally
We’re incredibly grateful for every team that trusts us to be part of their deals. Every feature and improvement starts there. You can read about it here.
For all things Digital Sales Rooms, book a quick call with our awesome Account Executives:
![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
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