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Why a high-energy, inclusive culture drives sales success

In this blog, we explore Lesley Ronaldson’s advice on how creating a high-energy, inclusive sales culture can drive performance and employee engagement, from celebrating small wins to designing spaces for different working styles.

Mikey Ward
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May 21, 2025
May 29, 2025
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In this blog, we explore Lesley Ronaldson’s advice on how creating a high-energy, inclusive sales culture can drive performance and employee engagement, from celebrating small wins to designing spaces for different working styles.

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In this snippet from the GTM Insider Podcast, Lesley Ronaldson, VP at Gong, shares her perspective on what truly powers a high-performing sales organisation: culture.

At Gong, the sales floor is "electric" – full of energy, collaboration, and momentum. But it’s not just about noise or hustle. Lesley makes it clear that creating a thriving culture means making space for every type of contributor, from fast-moving sales reps to deep-thinking engineers.

“Sales floor is high energy – but we also have quiet spaces for the engineers,”

Lesley explains, showing how thoughtful office design can accommodate different working styles while keeping the entire organisation aligned.

Celebration is another cornerstone. Gong’s team celebrates every milestone – not just closed-won deals. Whether it's an SDR promotion, a first closed deal, or a personal engagement, every achievement is recognised with the ringing of the gong.

By nurturing a "win as a team" mentality, Gong creates a workplace where everyone feels included in the company’s momentum – reinforcing morale, resilience, and consistent performance.

Listen, read and explore

🎙 Listen and read the full episode of the GTM Insider Podcast with Lesley Ronaldson here.

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