Key takeaways:
- Sales teams manage multi-threaded deals in a single workspace
- Stakeholders can access deal information in one shared location
- Engagement insights help reps understand how buyers interact with content
- Personalised content and video messages support buyer engagement
- Digital deal rooms help keep stakeholders connected between meetings
In enterprise deals, the decision is rarely made by the people in the room. There are colleagues being consulted, sign-offs happening in meetings you're not invited to, and stakeholders reviewing your deck days later with no context for what was discussed.
For Mention Me, a martech platform helping brands grow through referral marketing, this is standard. Trumpet is how they handle the parts of the deal they can't attend.
Reaching stakeholders outside the meeting
Mention Me's Revenue Operations Lead put it directly:
"Trumpet allows us to engage with critical stakeholders who aren't present during demonstrations by providing them with collateral. It also provides valuable data on their engagement patterns."
Their CRO described it the same way:
"I use trumpet as a Digital Sales Room, solving engagement outside meetings and standardizing across stakeholders."
One Pod. Everyone gets the same information, on their own time.
10+ stakeholders, one workspace
Their Senior Enterprise Account Executive works deals involving multiple teams simultaneously. The volume of stakeholders is the norm, not the exception:
"Trumpet provides a collaborative space that simplifies information sharing for prospects, enhances personalized follow-ups with videos, and tracks engagement. It is critical, specifically when most deals involve multiple teams and 10+ stakeholders who are working on multiple projects simultaneously."
Video follow-ups mean every stakeholder gets something tailored. Insights and Signals mean the rep knows exactly who watched it and what landed.
No more decks lost in inboxes
Their Account Executive flagged a simpler but equally real problem:
"Trumpet solves the problem of decks getting lost in inboxes. It's never been easier to multi-thread accounts, keep everyone aligned with shared access to information, and move deals forward smoothly."
Beyond the close
What sets Mention Me's use of trumpet apart is how far into the customer lifecycle it runs.
Their Operations Manager described the full picture:
"This platform provides our organisation with a unified client experience, guiding clients seamlessly from prospecting and sales through onboarding and into ongoing servicing. Having one easy-to-use and customisable system is a significant improvement over our previous approach, where we relied on multiple tools throughout the client lifecycle, resulting in a fragmented experience for our customers."
The Pod that opened the deal becomes the workspace that runs the relationship.
The result
Mention Me now runs multi-stakeholder deals with more visibility and more consistent follow-up. Their sales team know who's engaged before they pick up the phone. Their customer success team inherits a full picture, not a blank slate. And the stakeholders who never attended a single call still feel like they were part of the process.
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