- Trumpet tracks every buyer interaction with your Pod - views, time spent, page clicks, downloads, and shares
- The Signals dashboard gives real-time alerts so reps can follow up at exactly the right moment
- Deal health snapshots (red, amber, green) give instant visibility into pipeline status
- Exec engagement and champion activity are tracked automatically and flagged when attention is needed
- CSMs can use signals to identify upsell intent and expansion opportunities early
- Engagement data replaces guesswork, making every follow-up more targeted and relevant
Every time a prospect opens your Pod, spends time on a page, shares your proposal with a colleague, or watches your demo video again - they're showing you where their head is at. Trumpet's Insights and Signals feature captures all of it and puts it to work.
How it works
Trumpet tracks every interaction a buyer has with your Pod in real time. Who's viewing, which pages they're spending time on, how many times they've come back, who they've shared it with. This is deal intelligence you can act on.
The Signals dashboard presents this as clear, actionable data - dynamic charts showing engagement patterns, file-level breakdowns of views and downloads, and instant alerts when a buyer engages or signals intent.
At the deal level, trumpet gives you a health snapshot - red, amber, or green - based on actual engagement. Exec involvement, champion activity, content interaction - all factored in, automatically.
How it helps Sales
Signals make every follow-up smarter and more personal. Instead of a generic check-in, you can say: "I saw you spent time on the pricing page - want to walk through it together?" That's a conversation starter, not a chase.
You also know when to move and when to give it space. A prospect who's re-read your proposal multiple times is ready for a conversation. Signals take the guesswork out of pipeline management.
Multithreading gets easier too - you can see which stakeholders are engaging and who hasn't shown up yet, so you know where to focus your energy.
How it helps Customer Success
For CSMs, signals are an early indicator for both risk and opportunity.
A customer who's sharing your upgrade comparison doc with colleagues is signalling expansion intent. Trumpet surfaces this in real time, so CSMs can have the right conversation at the right moment - and are never caught off guard at renewal.
FAQs
What are buyer signals in sales?
Buyer signals are behavioural indicators that show how engaged a prospect is - things like opening a proposal, spending time on a pricing page, or sharing content with a colleague. Trumpet captures these automatically and surfaces them as actionable insights.
How does trumpet track buyer engagement?
Every interaction a buyer has with your Pod is recorded in real time - views, time per page, downloads, and shares. This data appears in the Signals dashboard and can trigger instant notifications to the rep.
What does deal health mean in trumpet?
Trumpet assigns each deal a red, amber, or green health status based on actual engagement signals - exec involvement, champion activity, content interaction frequency, and more. It's an at-a-glance view of where each deal stands.
Can Trumpet signals help with expansion and upsell?
Yes. For CS teams, signals like a customer sharing upgrade content with colleagues or increasing their Pod activity are strong indicators of expansion intent. Trumpet surfaces these so CSMs can act at the right moment.
How is this different from CRM activity tracking?
CRM activity tracking relies on reps logging what they do. Trumpet captures what buyers do, which is far more reliable and doesn't depend on anyone remembering to update a field.
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