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- See exactly who’s engaged, and where
- Uncover hidden stakeholders early
- Prioritise deals using AI-driven engagement scores
- Keep deal momentum strong from start to finish
In sales, visibility is everything. Knowing which buyers are engaged, what they’re viewing and how they’re interacting can be the difference between momentum and a stalled deal.
In this Magic Moments episode, Michael Fagan, Senior Account Executive at trumpet, shares how he uses trumpet Insights to uncover real buyer behaviour and make smarter, faster decisions.
What is trumpet Insights?
trumpet Insights gives sellers complete visibility into how buyers engage with every Pod.
It tracks:
- Who’s viewing your Pod
- What content they’re engaging with
- How long they’re spending on each section
- When they share your Pod internally
- Which stakeholders are newly involved
Every interaction is captured automatically, creating a clear picture of buyer intent without you having to piece together data from multiple tools.
How Michael uses Insights in his day-to-day
Michael relies on trumpet Insights to understand what’s actually happening inside his deals.
“Insights gives me full visibility into how my buyers are engaging with my Pods - who’s viewing, what they’re engaging with, whether that’s watching demos, downloading proposals or ticking off mutual action plan tasks.”
Every time a buyer shares a Pod internally, trumpet automatically identifies new stakeholders, giving him access to previously hidden contacts he can now engage with directly.
Michael also uses the AI engagement score to prioritise his pipeline, focusing on deals where buyers are most active, rather than the ones that just look good on paper.
Why do insights matter in sales?
When you know how buyers engage, you can sell smarter.
Insights turn passive data into actionable direction.
Final thoughts
For Michael, trumpet Insights is like having analytics for the entire sales process.
No spreadsheets, no manual tracking, just instant clarity on what’s happening behind the scenes of every deal.
The result is better visibility, faster decisions and more predictable outcomes.
FAQs
What is trumpet Insights?
A built-in analytics feature that tracks how buyers engage with your Pods and summarises that data into an AI score.
Can I see who’s sharing or viewing my Pod?
Yes. trumpet automatically tracks internal shares, giving you visibility into new stakeholders.
How does the AI engagement score work?
The score summarises all buyer engagement activity, helping you prioritise deals that are most active.
Why is this useful for AEs?
It saves time, eliminates guesswork and lets sellers focus on deals that have the highest likelihood of closing.
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See what your buyers are doing between meetings
Build a Pod, share it with the buying committee and watch the signals roll in. Free to start.
![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
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