Composer AI: Documents Written in Seconds

Composer AI is the latest addition to trumpet’s AI-Suite, built to help Sales and Success teams create credible, buyer-ready documents in seconds.

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Rory Sadler

27 Oct 2025

Composer AI: Documents Written in Seconds

Max Barnes

27 Oct 2025

What is Revenue Enablement? 8 key tools and examples

Mikey Ward

22 Oct 2025

Key AI features to look for in a Digital Sales Room

News bulletin

We’re hiring for two US (East Coast) Account Executives, and one London based Account Executive

Three exciting opportunities to join trumpets sales team in the UK and US.

Trumpet named #1 Digital Sales Room for the second quarter in a row in G2’s Fall 2025 Reports

For the second consecutive quarter, trumpet has been ranked the #1 Digital Sales Room by G2, the world’s largest and most trusted software marketplace.

New feature: Template Analytics –Track performance, win rates, and engagement

With our latest release, Template Analytics, you can now track exactly what’s working across your Pods and what isn’t.

Sales

How to manage multiple stakeholders

How to manage multiple stakeholders

Learn how to manage multiple stakeholders effectively using data, AI, and tools like trumpet to keep every decision-maker aligned. Discover practical strategies to simplify complex B2B sales and close deals faster.

How to consistently fill your sales funnel: Top examples and strategies

How to consistently fill your sales funnel: Top examples and strategies

In this blog we've covered how to optimise your sales funnel with proven strategies, plug leaks, leverage automation, and drive results with actionable tips.

What is Revenue Enablement? 8 key tools and examples

What is Revenue Enablement? 8 key tools and examples

Let's explore the new buzzword on the block 'revenue enablement' the tools you need and how to apply them.

trumpet Insights

Revisits aren’t just a signal, they’re your fastest path to closed won

Revisits aren’t just a signal, they’re your fastest path to closed won

The truth is, a single view doesn’t tell you much. It’s what happens next that separates the tyre-kickers from the serious buyers.

Trumpet Insights

The 10 stakeholder sweet spot: How multi-threading skyrockets your close rates

The 10 stakeholder sweet spot: How multi-threading skyrockets your close rates

The 10 stakeholder sweet spot: How multi-threading skyrockets your close rates

Trumpet Insights

Mutual Action Plans: The silent deal closer you’re probably underusing

Mutual Action Plans: The silent deal closer you’re probably underusing

Why Mutual Action Plans work in the first place - discover the real insights in our latest blog

Trumpet Insights

Buyer enablement

Champion Enablement Playbook By Morgan J Ingram

Morgan J Ingram

Champion Enablement Playbook By Morgan J Ingram

Learn how to turn stakeholders into true sales champions who advocate for your solution when you’re not in the room. This playbook by Morgan J. Ingram (CEO at AMP) covers the pillars of a real champion, key questions to qualify them, and practical steps to accelerate deal momentum.

Buyer Enablement

Virtual Deal Rooms: What are they and how to use them

Virtual Deal Rooms: What are they and how to use them

Explore the world of digital sales rooms (DSRs) – the future of B2B interactions. Dive into what DSRs are, how they revolutionise sales and their benefits.

Buyer Enablement

4 Stunning Digital Sales Room Templates to Impress Buyers (EXAMPLES)

4 Stunning Digital Sales Room Templates to Impress Buyers (EXAMPLES)

4 actionable templates you can use from cold outreach to customer success that will wow buyers....

Buyer Enablement

Guides

Creating Mutual Action Plans that actually work

Creating Mutual Action Plans that actually work

Collaborate like a pro using a mutual action plan with your buyers to stay on the same page and achieve mutual success!

Essential templates for effective customer onboarding

Essential templates for effective customer onboarding

Securing a new customer is only the first step. Tick off the items on our customer onboarding checklist to ensure you develop an excellent customer relationship.

Digital Sales Rooms vs PDFs

Digital Sales Rooms vs PDFs

Discover why top sales teams are using digital sales rooms instead of PDFs.

Industry Reports

The definitive guide to
Buyer Enablement

Learn how top-performing GTM teams are simplifying buying journeys, shortening sales cycles, and winning more deals.

50+

tactics to close deals faster

60+

tools to make your tech stack ‘buyer-centric’

34

pages of insight-packed content

11

sales leaders on 2025 trends

Videos

Daphne Costa Lopes - Customer success isn't about you. Deliver value first.

Daphne Costa Lopes - Customer success isn't about you. Deliver value first.

In our GTM Insider podcast, we caught up with Daphne Costa Lopes, Head of Customer Success for Strategic Accounts at HubSpot, to explore how CS teams can evolve into true revenue drivers. One of her biggest lessons? Customer Success should never be about you.

Daphne Costa Lopes - The data dilemma in growing organisations

Daphne Costa Lopes - The data dilemma in growing organisations

In our GTM Insider podcast, we caught up with Daphne Costa Lopes, Head of Customer Success for Strategic Accounts at HubSpot, to talk about how Customer Success is evolving into a strategic growth function.

Daphne Costa Lopes - Onboarding and why the first 30 to 60 days matter most

Daphne Costa Lopes - Onboarding and why the first 30 to 60 days matter most

In our GTM Insider we caught up with Daphne Costa Lopes, Head of Customer Success for Strategic Accounts at HubSpot, we explored the importance of onboarding.

Marketing

View All Marketing

Surviving the summer slump and keep your sales sizzling

August 19, 2024

Surviving the summer slump and keep your sales sizzling

Ah, summer. The season of BBQs, beach holidays, and... slower sales. Clients and co-workers are away soaking up the sun, which often means a slower sales pace. This Good Sales Stuff newsletter includes some key tips to keep your momentum going.

From "No way" to "OK!": Persuading your manager to get that must-have tech

From "No way" to "OK!": Persuading your manager to get that must-have tech

You've found this amazing software that’s going to make your work life easier but, how are you going to make a case for this piece of tech you need?

Uniting Sales and Marketing: The Secret Ingredient for Business Success

October 13, 2023

Uniting Sales and Marketing: The Secret Ingredient for Business Success

Explore strategies, insights, and the secret ingredient that harmonizes these two vital departments for unparalleled growth and results.

Thought Leadership

What sales leaders need to know to win in 2025

What sales leaders need to know to win in 2025

As we edge closer to 2025, the sales landscape continues to evolve at an accelerated pace. This evolution brings with it both significant challenges and opportunities. Sales leaders must adapt, leveraging new technologies and refined strategies to stay ahead of the competition.

Thought Leadership

Ways Digital Sales Rooms will transform selling in 2025

Ways Digital Sales Rooms will transform selling in 2025

Find out exactly why digital sales rooms are not just a 'nice to have' but a necessity in 2025 if you want to stand out from the crowd.

Thought Leadership

It’s time we looked beyond the sale

It’s time we looked beyond the sale

Closing a deal is no longer the finish line—it’s just the beginning. This blog discusses why customer success should be at the heart of any business strategy, focusing on how it drives retention, deepens customer relationships, and builds loyalty.

Thought Leadership

Customer Stories

View All Customer Stories

How TestGorilla Streamlined Client Renewals and Expansion with trumpet

October 22, 2025

How TestGorilla Streamlined Client Renewals and Expansion with trumpet

TestGorilla uses trumpet to simplify renewals, strengthen client relationships, and uncover new expansion opportunities.

Customer Success

How Connectd Improved Their Conversion Rates by 33% with the trumpet and HubSpot

October 2, 2025

How Connectd Improved Their Conversion Rates by 33% with the trumpet and HubSpot

Discover how Connectd solved the challenge of post-call visibility and created consistency across its sales team with Trumpet and HubSpot.

Customer Success

How Gong is speeding up sales cycles with trumpet

How Gong is speeding up sales cycles with trumpet

We caught up with Lesley Ronaldson Gong’s EMEA VP, to find out how she uses trumpet to simplify sales collaboration, accelerate deal cycles, and deliver standout buyer experiences.

Customer Success

The Sales Soundcheck Podcast

View All Podcasts

Insights from HubSpot’s Daphne Costa Lopes - Turning Customer Success into a Revenue Engine

August 22, 2025

Insights from HubSpot’s Daphne Costa Lopes - Turning Customer Success into a Revenue Engine

Turning Customer Success into a Revenue Engine – with HubSpot’s Daphne Costa Lopes In our latest GTM Insider episode, Daphne Costa Lopes shares how blending digital enablement with high-touch strategy can scale engagement, reduce churn, and turn CS into a core growth driver.

The Sales Soundcheck Podcast

‍Understanding Asynchronous selling in sales

‍Understanding Asynchronous selling in sales

Catching up with Koen Stam, Head of Benelux at Personio to understand Asynchronous selling.

The Sales Soundcheck Podcast

PLG vs PLS: Choosing the Right GTM Strategy for your company

GTM Insider Podcast

PLG vs PLS: Choosing the Right GTM Strategy for your company

Explore product-led growth and sales with Sandy Mangat of Pocus on the GTM Insider Podcast. Learn how product specifics shape your strategy and how AI is revolutionizing the field.

The Sales Soundcheck Podcast

Trumpet HQ

View All Trumpet HQs

Consensus x trumpet: joining forces and powering faster, smarter, more connected buyer journeys

Nick Telson-Sillett

October 29, 2025

Consensus x trumpet: joining forces and powering faster, smarter, more connected buyer journeys

trumpet and Consensus have partnered to combine demo automation with digital sales rooms, giving B2B teams a smooth, data-driven way to deliver personalised buyer experiences that accelerate deal cycles and drive more revenue.

Composer AI: Documents Written in Seconds

October 27, 2025

Composer AI: Documents Written in Seconds

Composer AI is the latest addition to trumpet’s AI-Suite, built to help Sales and Success teams create credible, buyer-ready documents in seconds.

Trumpet Launches Industry's First AI Deal and Engagement Coach; Casey

October 2, 2025

Trumpet Launches Industry's First AI Deal and Engagement Coach; Casey

Casey is an always-on AI Deal + Engagement Coach that lives directly inside trumpet Pods. It analyses live buyer engagement and translates signals into tailored coaching, giving sellers the insight and confidence to take the right next step.